Heraldic Workshop from the Art Studio "Traditions of Times"

Ralph Lauren continues to strengthen its status in the world of tennis, unveiling a new limited-edition collection for the 2025 Australian Open and updated uniforms for Wimbledon this year. This collaboration isn't just a contract, but a stylish, long-standing dialogue between sport and high fashion, a dialogue the brand has been pursuing for nearly two decades. In 2025, Ralph Lauren once again confirmed: a good logo isn't just a decoration for a uniform; it's a language spoken by tradition. And this language suits Wimbledon, one of the most important sporting events on the planet. Historically, tennis is about sport, but also about style. And Ralph Lauren has been dressing the world's most elegant tennis tournament for over twenty years, and with a distinctive flair. The crisp white uniforms, from the Ball Boys to the staff, referees, and tournament officials, are an extension of the green court and British poise. But it's not the collars that catch the eye. It's the logo, which resembles a unique tennis crest.

It looks like two crossed rackets on a shield. Not the modern carbon ones, though, but those reminiscent of the wooden masterpieces of the last century. Next to them are the numbers symbolizing the year the collection was introduced, like the motto on an ancient family crest. All of this is enclosed in a rounded frame bearing the Ralph Lauren brand name and the Wimbledon tournament name, framed by laurel leaves. This Ralph Lauren emblem has various variations, but always shares common elements. The green and purple colors aren't just aesthetics, but a chromatic code that's immediately apparent to anyone who's ever heard a ball hit the grass at center court. This emblem needs no explanation. It's like a family crest: it speaks for the wearer. It's a symbol of belonging to a select world, where style and restraint are just as important as serving accuracy.

When we think of a crest, we often imagine something ancient, covered in the patina of history. But Ralph Lauren and Wimbledon prove that a crest is alive when it works. When it's a symbol, not just an image. When it's woven into the identity, into every movement, every gesture on the court. That's why the tournament's crest remains timeless and only grows more valuable over the years. In 2025, as always, Ralph Lauren emphasizes: in a world full of fleeting things, there are things created to last. For Wimbledon, the crest is more than just a symbol of a tennis tournament. It's a symbol of sustainability, beauty, and continuity. It's a crest worn with honor.

Today, Ralph Lauren doesn't just dress tennis. The brand creates a holistic lifestyle: club lounges at stadiums, spectator collections, limited-edition accessories, and interactive spaces for customization. All of this builds a community around tennis for people who value style both on and off the court. In a world where fashion increasingly follows trends, Ralph Lauren continues to play a long game of elegance, tradition, and a deep respect for the game, which has become a symbol of status, taste, and culture. Against this backdrop, it's tempting to consider: if your style, your values, and your story could be encoded in a logo, what would it look like?

Photo from Ralph Lauren's Instagram account