Share:
Louis Vuitton accompanies champions
Immediately after the final whistle, applause, and fireworks, comes an almost theatrical moment: the trophy takes the stage. But it doesn't take the stage alone. It's accompanied by a majestic, handcrafted Louis Vuitton case, covered in leather with the LV monogram pattern. These trophy cases have seen many victories in various sports. And yes, today, the Louis Vuitton fashion house has more than just runways. It has tennis courts, football stadiums, race tracks, ocean schooners, rugby fields, and even cyber arenas. Since 2010, the FIFA World Cup has entrusted Louis Vuitton with its most precious asset—the World Cup. A case is crafted in Paris that holds not just gold, but a legend. It is unveiled like a throne room: sober yet spectacular. Behind the sober exterior lies the finest leather, inlaid with the famous LV monogram. Craftsmen weave a symbol recognizable at first glance into every detail. Louis Vuitton Trophy Trunks need to be securely protected, so they close with special clasps. The doors feature a large V, combining the LV monogram with the word "victory." Then there was Roland Garros, one of the Grand Slam tournaments. The Monaco Grand Prix (a Formula 1 race track in Monte Carlo), the Rugby World Cup, the NBA, and yes, even the Summoner's Cup, the trophy for the League of Legends esports world championship, had its Louis Vuitton moment.
What does a suitcase have to do with it, you might ask? But it's more than just a box. It's an established tradition. An example of how to combine centuries-old craftsmanship with a modern spirit. Sailing? There's a monogrammed case from the Louis Vuitton fashion house there, too. Ships sail with the wind, and trophies are protected by LV rivets and locks. It's the monogram, woven from letters, that has become a universal language of status and history. It requires no translation; it's recognizable. And this is similar to victory: it speaks for itself. While Louis Vuitton was once associated primarily with suitcases for long journeys, today it has become an integral part of the world's most celebrated victories. Because these suitcases aren't just for the road. Louis Vuitton Trophy Trunks are made for triumph.
Photo from Louis Vuitton's Instagram account