Every family has a history, even if it's not recorded in books or confirmed in archives dating back centuries. A few names, dates, and memories are enough, and we're no longer left with scattered information, but with the first lines of a future family tree. To order a family tree, you don't need a special occasion—just the desire to piece your story together. A genealogical, or family tree, is a way to organize family history, presenting it as a structure [...]

P.S. If you also want to give a loved one something special—a symbol that will preserve their strength, achievements, and history—please submit a request. We'll be happy to create a monogram or coat of arms that will become a true sign of respect, love, and heritage. [...]

Harper's Bazaar, the oldest fashion magazine in the world, still in publication and enjoying worldwide popularity, began as a small family project. A beautiful, elegant story: publishing a magazine about fashion and culture. Over time, the Harper family retired, handing over the reins to new generations of editors and publishers. But a name that has become a symbol can live long and create its own incredible history. Symbols, like emblems, monograms, and coats of arms, have a certain power to [...]

We usually encounter coats of arms where explanation is self-evident: on the facades of old buildings, in museum halls, on the pages of history books. They look as if they've always belonged to the past, to unfamiliar people, to other eras. But the coat of arms can be something else! Not a museum exhibit, but a living one, and yours personally! [...]

Italy is a country where movement has always been part of the culture. Here, roads wind through ancient squares and the rolling hills of Tuscany, and life itself unfolds on the streets between cozy cafes, markets, and bustling intersections. It's no surprise that it was here that a form of transportation emerged that proved almost ideal for this rhythm. The name of the vehicle is Vespa. You can hear it, the gentle hum of a small scooter confidently weaving between [...]

The baseball cap with the "NY" emblem, for New York Yankees, has long had a life beyond the stadium. It can be seen around the world, on people who have never held a bat and are unlikely to distinguish a home run from a strike. This symbol is no longer confined to sports. It has become part of visual culture, simple and recognizable. And there's a story behind this transformation. The "NY" monogram of the New York Yankees baseball club [...]

Today, a coat of arms is a family tradition making a comeback. When we hear the word "coat of arms," ​​our imaginations often transport us to distant centuries, to a world of ancient genealogies, castles, ancient dynasties, and heavy doors with carved shields. But in reality, heraldry has never belonged solely to the past. A coat of arms is, first and foremost, a system of symbols, a way to communicate a family's identity through signs, colors, and images. In Europe, [...]

Many people and families already have their own coats of arms. Our workshop specializes in restoring them. If you have a coat of arms, don't know how to use it, or want to revive it and restore its appearance, you can contact our heraldic workshop, "Traditions of Time." We can help you recreate and restore your coat of arms. For example, we can create a painting using watercolor or oil on canvas. We can also create all the necessary electronic [...]

At the beginning of the 20th century, the automobile industry was just learning how to go fast. Most cars were more technical experiments than status symbols. But the young engineer Walter Owen Bentley, known to his friends simply as "W O," saw the automobile not as a means of transportation, but as a challenge. He was interested in power, endurance, and honest engineering—in other words, cars that could go fast and for a long time without falling apart on the [...]

A monogram is an ancient concept, yet deeply personal. Simply put, it's your initials intertwined in a beautiful pattern. Essentially, it's your personal mark, your signature—not a hasty flourish, but a meticulously crafted image. The monogram has a rich history. Its roots go back not to royal courts or fashion salons, but to the ancient Greeks, who were the first to use intertwined letters on coins, a very, very long time ago. This was done so that it would be [...]

The collaboration between Fendi and Devialet is a rare example of a union where fashion and technology meet thanks to a common vision. The Italian Fashion House and the French audio brand have teamed up to create one product. Fendi x Devialet Mania portable speaker, turning an engineering object into a full-fledged element of lifestyle culture. The project is based on the Devialet Mania wireless speaker, compact, mobile and designed for 360-degree sound. Technologically, it remains true to the Devialet [...]

Devialet is an audio technology brand originally from France, located in Paris. This is the rational audacity of engineering, striving for perfection in sound. Willingness to disassemble the sound into fundamental components and reassemble it according to your own, impeccable drawings. This is the approach of an engineer-visionary. And to convey this complex philosophy to the world, a universal language is needed. The Devialet symbol became such a language. After all, for a brand, whether it is a House with [...]

In 1925, Rome wasn't yet a fashion dictator. It was a place where craftsmanship and family business were valued. And in this city, where every street recalls entire eras, Adele Casagrande opened a small leather and fur workshop on Via del Plebiscito. She soon married Edoardo Fendi, and the business acquired a name that would resonate for a century. Adele was more than just an artisan, but a woman of character. It's said that her husband affectionately called her "the [...]

If you've ever seen a strand of perfect pearls, smooth and glowing from within, without a single wrinkle, then you've seen the work of Mikimoto. A jewelry brand now bears his name. Named after the man who, just over 130 years ago, figured out how to do what nature does by chance. Today, Mikimoto is a Japanese jewelry house with stores all over the world, still family-owned and considered the epitome of pearls. How it all began. 1858, Japan, in [...]

Immediately after the final whistle, applause, and fireworks, comes an almost theatrical moment: the trophy takes the stage. But it doesn't take the stage alone. It's accompanied by a majestic, handcrafted Louis Vuitton case, covered in leather with the LV monogram pattern. These trophy cases have seen many victories in various sports. And yes, today, the Louis Vuitton fashion house has more than just runways. It has tennis courts, football stadiums, race tracks, ocean schooners, rugby fields, and even cyber [...]