In the history of world fashion, and particularly Italian fashion, there are houses that began small but managed to transform their family craft into a recognizable symbol of quality. The Trussardi fashion house is one of them. Its century-long journey tells the story of how a glove workshop from Bergamo became a symbol of elegance, and the silhouette of a greyhound, perhaps the most aristocratic emblem or logo in the world of fashion. In 1911, Dante Trussardi opened a small [...]

At the beginning of the 20th century, in the Marche region, shoemaker Filippo Della Valle crafted shoes in his workshop with such meticulous care, as if each pair were an extension of the character of the wearer. Back then, there was no logo, no strategy, no idea of ​​an "Italian lifestyle." There was craftsmanship, and that was enough to launch the history of the fashion house Tod's. The real transformation came later, when subsequent generations of the Della Valle family [...]

The mountains of Neuchâtel are devoid of bustle. There, time seems to be heard and felt in the silence. And it was there, just over one hundred and fifty years ago, that the history of Piaget began. The watchmaking house Piaget did not immediately become a brand in the traditional sense of the word. Its rise to fame took several decades. In 1874, Georges Edouard Piaget opened a small workshop in the village of his birth, La Côte-aux-Fées, in the [...]

Frankish Empire, early ninth century. Emperor Charlemagne signs a state decree. The ruler who united half of Europe never learned to write fluently; his fingers, accustomed to the hilt of a sword, reluctantly held a fine quill. But what descends upon the parchment is not a clumsy cross, but an elegant geometric flourish. In the center is a diamond, from the corners of which radiate the letters "K, R, L, S" (Karolus). Charlemagne inscribed his personal mark, an elegant V-shaped [...]

Your family coat of arms is interesting because it is yours, because it talks about your life. And once you have a personal or family coat of arms, you'll be interested to hear about the origins of the coat of arms as a symbol. Yes, a coat of arms is a historically established symbol, but it comes to life thanks to its owners. Because behind every symbol lies a story, a character, a life. Life unfolding here and now. Your [...]

A famous founder or a no-name? A stylish detail of an image or a crucial component of athletic victory? What came first: the idea to create a great product or a personal passion? The answers to these questions tell the story of Oakley. Because the eyewear brand Oakley has long since transcended its single function. The camera catches Oakley in moments of triumph, on the faces of champions and Hollywood stars. But the brand's true story is written behind the [...]

There are brands that create things. And then there are brands that create a mood. Aspinal of London falls into the latter category; its accessories blend into life as seamlessly as the aroma of a morning espresso or the rustle of a fresh magazine. Over two decades, this British house of leather accessories has transformed functional items (wallets, suitcases, diaries) into small family heirlooms, and done so in true English style, with elegance, a keen eye for color, and a [...]

Every family has a history, even if it's not recorded in books or confirmed in archives dating back centuries. A few names, dates, and memories are enough, and we're no longer left with scattered information, but with the first lines of a future family tree. To order a family tree, you don't need a special occasion—just the desire to piece your story together. A genealogical, or family tree, is a way to organize family history, presenting it as a structure [...]

P.S. If you also want to give a loved one something special—a symbol that will preserve their strength, achievements, and history—please submit a request. We'll be happy to create a monogram or coat of arms that will become a true sign of respect, love, and heritage. [...]

Harper's Bazaar, the oldest fashion magazine in the world, still in publication and enjoying worldwide popularity, began as a small family project. A beautiful, elegant story: publishing a magazine about fashion and culture. Over time, the Harper family retired, handing over the reins to new generations of editors and publishers. But a name that has become a symbol can live long and create its own incredible history. Symbols, like emblems, monograms, and coats of arms, have a certain power to [...]

We usually encounter coats of arms where explanation is self-evident: on the facades of old buildings, in museum halls, on the pages of history books. They look as if they've always belonged to the past, to unfamiliar people, to other eras. But the coat of arms can be something else! Not a museum exhibit, but a living one, and yours personally! [...]

Italy is a country where movement has always been part of the culture. Here, roads wind through ancient squares and the rolling hills of Tuscany, and life itself unfolds on the streets between cozy cafes, markets, and bustling intersections. It's no surprise that it was here that a form of transportation emerged that proved almost ideal for this rhythm. The name of the vehicle is Vespa. You can hear it, the gentle hum of a small scooter confidently weaving between [...]

The baseball cap with the "NY" emblem, for New York Yankees, has long had a life beyond the stadium. It can be seen around the world, on people who have never held a bat and are unlikely to distinguish a home run from a strike. This symbol is no longer confined to sports. It has become part of visual culture, simple and recognizable. And there's a story behind this transformation. The "NY" monogram of the New York Yankees baseball club [...]

Today, a coat of arms is a family tradition making a comeback. When we hear the word "coat of arms," ​​our imaginations often transport us to distant centuries, to a world of ancient genealogies, castles, ancient dynasties, and heavy doors with carved shields. But in reality, heraldry has never belonged solely to the past. A coat of arms is, first and foremost, a system of symbols, a way to communicate a family's identity through signs, colors, and images. In Europe, [...]

Many people and families already have their own coats of arms. Our workshop specializes in restoring them. If you have a coat of arms, don't know how to use it, or want to revive it and restore its appearance, you can contact our heraldic workshop, "Traditions of Time." We can help you recreate and restore your coat of arms. For example, we can create a painting using watercolor or oil on canvas. We can also create all the necessary electronic [...]